Show Your Work!

10 Ways to Share Your Creativity and Get Discovered (Austin Kleon)

A book for people who hate the very idea of self-promotion, the new york times bestseller Show Your Work! is the follow-up to steal like an artist and it’s an inspiring manifesto to sharing your work and process in a way that attracts an audience that loves what you do.

Author:

Austin Kleon

Published Year:

2014-03-06

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Show Your Work!
Austin Kleon
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Key Takeaways: Show Your Work!

展示你的作品:《Show Your Work!》精华总结

Imagine you're at a gallery opening, surrounded by incredible artwork.

"Imagine you're at a gallery opening..." **拥抱过程,而非仅仅关注最终产出**。 Kleon 在《Show Your Work!》中强调,不要隐藏你的创作过程,而要展示它。这不仅仅适用于艺术家,也适用于所有希望建立受众的人。分享你的草图、笔记、工作空间,甚至是失败。这些都能让人们更深入地了解你的工作,与你建立更深层次的联系。 《Show Your Work!》这本书中举例:一位电影制作人在制作电影的过程中,每天分享更新、照片和短片。人们逐渐对这个项目产生了兴趣,感觉自己也参与其中。当电影上映时,他已经拥有了一批热切期待的观众。这就是分享过程的力量。 实践:下次你进行一个项目时,设置一个每小时响一次的计时器。当它响起时,快速拍下你正在做的事情,并写下一两句话。在一天结束时,你将拥有一个关于你的创作过程的迷你纪录片。记得《Show Your Work!》这本书的核心理念,分享不是为了炫耀,而是为了建立连接。 分享你的过程并不意味着分享*一切*。这是关于策划有趣的部分,洞察力的时刻,挣扎和突破。这是关于讲故事,《Show Your Work!》这本书一直在强调这一点。

"Next, let's talk about the concept of 'scenius,'..." **融入“场景”,而非孤军奋战**。 《Show Your Work!》这本书中提到,创造力不是成为一个孤独的天才,把自己锁在塔里。而是成为一个*场景*的一部分,一个相互激励和挑战的社区。 历史上著名的艺术运动——印象派、超现实主义、抽象表现主义,都不是孤立的艺术家。他们是朋友、同事和竞争对手,他们在咖啡馆见面,分享想法,互相推动,创作出更好的作品。这和《Show Your Work!》的理念不谋而合。 互联网提供了“场景”。在线社区、社交媒体平台和在线论坛都可以成为你的“场景”。找到你欣赏的人,与他们互动,分享你自己的作品,并参与对话。在《Show Your Work!》这本书中,强调了积极参与的重要性。 实践:找出几个与你所在领域相关的标签。每天花15分钟浏览这些标签,点赞帖子,留下有见地的评论,并关注那些作品能引起你共鸣的人。不要只是潜水——参与进来!这是《Show Your Work!》所倡导的。

"Now, let's dive into the art of sharing *effectively*..." **有效分享,讲好故事**。 《Show Your Work!》强调讲好故事的重要性。仅仅在网上发布一堆照片或视频是不够的。你需要提供背景,解释你的想法,并在情感层面上与你的受众建立联系。 比较两句话:“这是我画的一幅画。”和“我花了几个星期的时间在这幅画上。我差点放弃了,但后来我有了突破,当我……”哪一个更吸引人?当然是第二个!它吸引我们,让我们好奇,并帮助我们理解作品背后的“为什么”。这正是《Show Your Work!》所提倡的。 一个简单的故事框架(基于亚里士多德的思想):开始、中间和结尾。首先设置场景——你想要实现什么?然后,描述你面临的挑战——你遇到了什么障碍?最后,分享解决方案——你是如何克服这些挑战的,你学到了什么?《Show Your Work!》鼓励读者运用这种框架。 有效分享的另一个关键是署名。Kleon 强调了注明出处的重要性。如果你受到别人作品的启发,请提及他们!链接到他们的网站,在社交媒体上标记他们,并承认他们的影响。这不仅仅是礼貌问题,也是建立关系和培养社区意识的问题。《Show Your Work!》这本书中,也强调了这一点。

"Now, let's talk about building a strong online presence..." **建立强大的在线形象**。 《Show Your Work!》的建议很简单:拥有你自己的域名并建立一个网站。社交媒体平台来来去去,但你的网站是你的大本营,是人们总能找到你的地方。 把你的网站想象成你的在线工作室,一个你可以展示你的作品、分享你的过程并与你的受众联系的地方。它不必花哨或复杂。一个简单的、干净的网站,有几个关键元素——作品集、博客和联系页面——就足够了。这与《Show Your Work!》中,把网站当做自我展示的机器的观点一致。 实践:如果你不精通技术,不要担心!有很多用户友好的网站建设者,可以让你轻松创建一个专业的网站,而无需任何编码知识。不要把你的网站看作是一个自我推销的机器,把它看作是一个自我发明的机器, 正如《Show Your Work!》所说。 《Show Your Work!》这本书中,也提到,网站是长期展示你作品价值的地方。

"Finally, let's address the challenge of sticking with it..." **持之以恒,关注“存量”与“流量”**。 《Show Your Work!》鼓励我们接受“存量和流量”的概念。“流量”是你每天分享的更新、小片段。“存量”是更实质性的内容,人们会随着时间的推移通过搜索引擎或口碑发现这些内容。 你的“流量”就像一条河流,不断地流动和变化。你的“存量”就像一个湖泊,一个有价值的内容库,人们可以随时进入。两者都很重要, 《Show Your Work!》这本书中,对这两个概念做了详细的阐述。 实践:承诺每天分享一些小的东西,即使只是一张照片或一个短句。然后,每周或每月一次,创作一些更实质性的东西——一篇博文、一个视频、一篇较长的文章。这种“流量”和“存量”的结合将帮助你建立动力,并保持你的受众参与度。这正是《Show Your Work!》所提倡的。 《Show Your Work!》建议:成为你所做的事情的记录者。注意你正在学习的东西,你面临的挑战,你正在问的问题。分享你的发现,你的见解,你的“啊哈!”时刻。记住,你的过程是独一无二的,即使是你工作中看似平凡的方面,对别人来说也可能是迷人的。

What the Book About

  • Think process, not just product: Share your creative journey, including the messy parts and failures. Document your work.
  • Embrace "scenius": Creativity thrives in a community, not in isolation. Find your online "scene" and participate.
  • Share effectively: Tell good stories about your work, providing context and emotional connection. Use a Beginning, Middle, and End framework.
  • Attribution is key: Give credit to those who inspire you. Build relationships and foster community.
  • Own your online presence: Build a website as your "home base." It's a self-invention machine, not just self-promotion.
  • "Stock and flow": Share small updates daily ("flow") and create more substantial content regularly ("stock").
  • Document your learning: Share your discoveries, insights, and "aha!" moments.
  • Sharing your work in "**Show Your Work!**" actually *protects* it by establishing a public record.
  • **"Show Your Work!"** emphasizes building a meaningful connection with your audience.
  • The book, "**Show Your Work!**", encourages consistent sharing, even when starting out.
  • "**Show Your Work!**" is a manifesto for creatives in the digital age.

Who Should Read the Book

  • Artists and Creatives: Anyone involved in creative fields (visual arts, music, writing, design, etc.) who wants to build an audience and get discovered. The core message of "Show Your Work!" is sharing your creative process.
  • Entrepreneurs and Freelancers: Individuals building their own businesses or personal brands. "Show Your Work!" provides strategies for attracting clients and customers by showcasing expertise and building trust.
  • Students and Learners: Those actively learning a new skill or craft. Documenting and sharing the learning process, as advocated in "Show Your Work!", can solidify understanding and connect with fellow learners.
  • Anyone Building an Online Presence: Individuals seeking to establish a strong and authentic online presence. "Show Your Work!" offers practical advice on website building, social media engagement, and content creation.
  • Those Feeling Stuck or Hidden: Creatives who feel their work isn't being seen or appreciated. "Show Your Work!" provides a roadmap for overcoming obscurity and building a following.
  • People Seeking Community: Individuals looking to connect with like-minded individuals and build a supportive network. The concept of "scenius," central to "Show Your Work!", emphasizes the importance of community in the creative process.
  • Content Creators: Individuals who are looking for a way to build up a following by showing their creative process. "Show Your Work!" is the essential guide.

Plot Devices

Characters

FAQ

How does 'Show Your Work!' by Austin Kleon encourage the concept of 'Share Something Small Every Day'?

  • Learning by Sharing: Sharing your work process online allows others to learn from your experiences, both successes and failures.
  • Documentation as Reflection: Documenting your progress by taking photos, videos, or writing notes helps you reflect on your work and identify areas for improvement.
  • Vulnerability and Connection: Openly sharing your work creates a sense of vulnerability, which can foster deeper connections with your audience.

What are practical applications of 'You Don't Have to Be a Genius' according to Austin Kleon's 'Show Your Work!'?

  • Amateurs Welcome: You don't have to be an expert to share your work; sharing your learning process can be valuable to others.
  • Process over Product: Focus on sharing what you're learning and the questions you're exploring, rather than presenting yourself as an authority.
  • Collaborative Learning: By sharing your work, you invite feedback and collaboration, which can accelerate your learning.

In 'Show Your Work!', how does Austin Kleon redefine the idea of 'Teach What You Know' in the digital age?

  • Sharing, not Self-Promotion: Instead of hoarding your knowledge, share it with others to build a community and establish yourself as a valuable resource.
  • Teaching as Learning: Teaching others what you know solidifies your own understanding and helps you refine your skills.
  • Serendipitous Connections: By freely sharing your knowledge, you attract opportunities and collaborations that you might not have otherwise encountered.

How does Austin Kleon, in 'Show Your Work!', suggest one effectively utilizes the concept of 'Build a Good (Domain) Name'?

  • Online Networking: Building a strong online presence allows you to connect with a wider audience and share your work with people who are interested in what you do.
  • Digital Presence: Using social media platforms and other online tools to share your work and engage with others in your field.
  • Online Portfolio: Creating a website or blog to showcase your work and provide a central hub for your online activity.

What does 'Show Your Work!' by Austin Kleon say about the importance of 'Don't Be a Jerk' in building a following?

  • Authenticity over Gimmicks: Focus on creating work that is genuinely interesting and valuable to others, rather than trying to game the system or chase trends.
  • Human Connection: Engage with your audience in a genuine and meaningful way, building relationships based on mutual respect and shared interests.
  • Embrace Your Individuality: Don't be afraid to be yourself and let your personality shine through in your work and interactions.

How does 'Show Your Work!' by Austin Kleon, help us understand the concept of 'Learn to Take a Punch'?

  • Embrace Imperfection: Letting go of the need for perfection and embracing the iterative nature of creative work.
  • Process is the Point: Recognizing that the process of creating is often messy and unpredictable, and that's okay.
  • Journey over Destination: Focusing on the journey of learning and growth, rather than solely on the final outcome.

According to 'Show Your Work!' by Austin Kleon, how can one effectively 'Tell Good Stories' to enhance their creative work?

  • Storytelling: Identifying the stories behind your work and sharing them with your audience to create a deeper connection.
  • Narrative Structure: Using narrative techniques to make your work more engaging and memorable.
  • Thematic Resonance: Connecting your work to a larger story or theme to give it greater meaning and resonance.

In 'Show Your Work!', what is Austin Kleon's perspective on the concept of 'Sell Out'?

  • Monetization: Once you've established a body of work and built an audience, you can start thinking about how to monetize your creativity.
  • Direct Sales: Selling your work directly to your audience through platforms like Etsy or your own website.
  • Product Creation: Creating products or services based on your creative work, such as online courses, workshops, or merchandise.

Inspirational Quotes & Insights

Every artist gets asked the question, 'Where do you get your ideas?' The honest artist answers, 'I steal them.'
The only art I’ll ever study is stuff that I can steal from.
The secret to creativity is knowing how to hide your sources.
What is originality? Undetected plagiarism.
It is better to take what does not belong to you than to let it lie around neglected.
Art is theft.
The bad artists imitate. The great artists steal.
You don’t get to pick your family, but you can pick your teachers and you can pick your friends and you can pick the music you listen to and you can pick the books you read and you can pick the movies you see.

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